Most ecommerce sites offer product finders, product comparison and online advisors, that help consumers and professional buyers select products that meet their specific needs. With standardized product features, data can be used as selection criteria, making product analysis possible. To meet the challenging standardization needs of cutting edge ecommerce sites, Icecat editors and engineers are transforming unstandardized manufacturer product data into fully standardized Open Icecat data-sheets.
For example, for feature value “height” only numbers should be used, and an indication of the unit used (e.g. cm or inches).
It's unrealistic to expect channel partners to standardized product data themselves. Icecat has already transformed the raw product data of 35913 brands into fully standardized product information. The Icecat data repository contains millions of classified product data-sheets.
What are Icecat's standardization efforts?
Identification of products and digital assets
Classification of products and digital assets (e.g., correcting brand names, right-categorization, adding attributes)
Mappings from brand taxonomies and to retailer taxonomies
Standardization of product data Defining a robust and future proof taxonomy per category
Brand and retailer Taxonomy Mappings Mappings from brand taxonomies to Icecat's taxonomy. And mappings from Icecat's taxonomy to platform taxonomies (e.g., Amazon's or Google's).
Productfinder Search engine for channel partners.
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